At one end of the spectum stands US President Barack Obama an example of how a savvy use of social media can lead to politcal victory.
Jeremy Hunt, Conservative Party Minister for culture, media and sport, and the public face of the Tories’ digital strategy, says: ‘Social media provide a fantastic outlet for us to build a new kind of relationship with voters.<br>
Grassroots involvement
ConservativeHome is a ‘huge asset’, says Rob Blackie, and provides a level of candour that no other grassroots site can match. Influential blogs by Iain Dale and Guido Fawkes are heavily read ‘in a way that no Lib Dem or Labour blog is’, says Blackie.
To keep engaged with the electorate the political parties are controlling the access points and the dialogue with the opinion formers, we in Grey Vote are active as interested parties and organised into groups that are reasoably close geographically there is every reason to hope this will bring direction to our influence.
To start your own group join this group and join in the debate on how grey vote can be a influence in todays difficult times.